MERCEDES BENZ | Outdoor

When a banner is more than a banner: how Base3 dresses (and purifies) Mercedes Benz's façade

It’s not every day that a printed banner becomes a talking point. But when it spans 60 meters wide, is installed 20 meters high, and purifies the air you breathe, it deserves a story.

At Mercedes Benz, they know the value of a powerful visual impact. That’s why the façade of their headquarters in Alcobendas (Madrid) is periodically refreshed — and that’s where Base3 comes in.

We’ve been fully in charge of replacing the massive banner that covers the building. But this isn’t your average banner.

Its installation requires precision: vertical descent by specialized riggers, surgical logistics, and a production team that delivers perfection. When something hangs on a building like this, there’s no room for error.

But what we love most about this banner isn’t the scale or complexity — it’s what happens after it’s up. The banner is treated with Pureti, a photocatalytic compound that purifies the air by eliminating pollutants like NOx and VOCs. Think of it as a 60-meter-wide tree.

Yes, we print, install, and mind every detail. But we also help make the air you breathe a little better.

That’s what drives us. That’s what we do at Base3.

Get in touch if you want your brand to combine visual impact with environmental commitment!