STUDIO LUCA HUGO BRUCCULERI | Retail

SEIKO, watches you can’t buy (but you’ll definitely want to stare at)

Some brands don’t need to sell you anything to get your attention. Seiko launched its Power Design Project 2024, a collection of watches that aren’t for sale, yet still make you want them like they were the last ticket to Primavera Sound.

And who was behind the setup at Seiko’s most exclusive boutique in Madrid’s Salamanca district?
Here. Us. Base3.

Studio Luca Hugo Brucculeri trusted us to bring to life this Incredibly Specialized Watch Exhibition (yes, that’s actually what it’s called). The result? A visual setup that doesn’t leave anyone indifferent — not even the most skeptical lovers of classic watches.

• We designed and built wooden podiums with transparent methacrylate display cases.
• We added internal lighting with perfectly placed spotlights (not the kind that only light up dust).
• We covered everything in vinyl and heat-shaped, die-cut Forex (more handcrafted than your grandma’s tortilla).
• And to top it off: a large Pegasus rear and a lifting platform so that everything shines like a diamond in a shop window.

The project was so well received that shortly after, we replicated the full installation at Seiko’s boutique in Barcelona, again with Studio Luca Hugo Brucculeri, taking this meticulously crafted brand experience to another key design city.

And the best part? You don’t need to buy the watch to enjoy the design. But the setup — that one we crafted tailor-made, no rush, with an eye for every detail. Just the way we like to work: with care, precision and style.

Contact us. We can help you make your next big project a reality.